Lon Pennington: Emotional Direct Response Marketingwww.emotionaladwriting.comGood luck.
Melissa Lavallie: Alternative marketing is an unconventional way of performing promotional activities on a very low budget. Be creative and devise unconventional methods of promotion. Also research "guerilla marketing."
Jonie Lauria: Read a book on Project Management. Alternative Marketing is finding a solution to a problem that exist; such as marketing a new product to the public. There is a lot of infomration on this subject, but a book I read called Project Management by Gary R. Heerkens might be able to help you. You can pick it up anywhere books are sold. I realize its knid of off topic, but knowing this stuff will answer your questions and a whole lot more....Show more
Kenneth Thuesen: I bet your instructor requires a textbook for this course. READ THE BOOK.Or do a search on this term in Google.
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